Pioneering strategies in today’s fast-paced digital visitor economy.

LUFT is a New York City based firm built on research and a passion for helping brands and investors discover fresh, uncontested market spaces. We are place-centric meaning that we most often work with clients excited about travel, tourism, real estate, and hospitality. We get tech and we understand what moves today’s connected consumer. We also specialize in navigating the intricate back-end infrastructure that connects today’s global visitor economy.

How We See The World


Reach out to: info@luft.net


Our frontier, premium deep dives cover game-changing trends, brands, and market segments. We follow the classic principles of value-driven innovation to fully assess the impact and opportunity for incumbent brands. Read more.

Strategy & Market Analysis

We have delivered sophisticated custom market analysis and consumer research for some of the world’s leading hospitality and destination brands. Work with us to refine strategy, size and forecast total opportunity, and align with today’s digital consumer mindset. Read more.


QuestCast is where we ask the big questions and speak to the experts about change in the new digital visitor economy. Join the conversation with 5,000+ savvy, hotel, technology, tourism, real estate, & economic development professionals hungry for fresh perspective on the latest trends. Learn more.

Speaking & Workshops

Work with us to energize your next conference or corporate event. Schedule a keynote session or a full-day trendspotting workshop built around our innovative query-driven framework Quest360. The premise is simple. Questions are the answer. Learn more.

The Team

Luke Bujarski, CEO & Founder

Luke is a senior researcher and strategist covering the ever-changing travel & tech landscape. He has authored volumes of in-depth publications covering niche topics on the evolution of travel marketplaces, online distribution, and the in-destination travel experience. In previous roles, Luke was European research director at Phocuswright and founding director of Skift Research, before initiating coverage under LUFT. He spent three years analyzing the IT services outsourcing industry in Latin America, four years in supply chain consulting with SAP Ariba, and four years as a program director for various economic development agencies in the U.S. Luke has a BA in Spanish linguistics and Political Theory, and a Master’s in Urban Planning with a focus on regional economics from the University of Illinois at Urbana-Champaign. Luke currently lives in the West Village in New York.

Megan Hornaday, Marketing & Creative

Megan is our creative genius she heads up digital and visual marketing efforts. She is also a health & wellness professional, choreographer, and events producer. She has built interactive installations for the likes of Lady Gaga, Ferrari, The House of Yes in New York City, and many other big entertainment brands. Megan is our muse she keeps LUFT research fresh and on trend with the modern-day travel consumer.

Mark Sason, Customer Success

Mark helps ensure delivery on custom engagements. He keeps us on track with workflow to ensure projects get done on time.

A few words from our clients.

- "Luke is an expert on online travel and hotel distribution. We collaborated with Luke and his research team on their big annual state of hotel distribution report, which yielded many critical insights into the landscape. I can highly recommend Luke as a researcher and thought leader." - Andrea Riccarrelli, Global PR Lead, Trivago

- "Luke is an expert in all things travel. I highly recommend his research and advisory work for both public equity and VC/PE investors along with travel industry participants . More importantly, Luke is a trustworthy and ethical person and someone I would recommend working with as a client or colleague." - Jared Wein, Senior Analyst at Markston International LLC

- Luke is seasoned and savvy research professional. He is thoughtful and intuitive - I believe the white paper he wrote for me while at CI&T went through one round of edits, which we all know is unheard of. This speaks to his ability to deeply comprehend and interpret the message to best meet market trends, while making it relevant and engaging for the target audience. - Global Marketing Lead, Ci&T

Find me on the road or let’s meet for a coffee. You’ll usually find me around these parts.


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