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Destination-as-a-Platform is a collaborative forum and incubator set to push innovation in destination marketing & tourism management.

How are we doing it? By conducting research and launching projects.


Download our first white paper.

A Case For Points-Driven Destination Loyalty Networks

 
 LUFT

LUFT

 

Airlines have points-driven loyalty programs, hotel chains have loyalty programs, credit cards have loyalty programs, and travel booking sites have loyalty programs. Why not destinations? How can cities and regions issue their own points and develop branded, rewards-driven initiatives? Is this a new revenue opportunity for destination marketing organizations (DMOs)? What would such a program look like?


Read the latest analysis from our Metro America series.

Ten Fastest Growing Mid-Sized U.S. Cities 2010-2017

 
 LUFT; U.S. Census estimates.  Y axis = Net new growth 2010-2017 X axis =% growth 2010-2017 Mid-Sized MSAs refer to those between four and one million inhabitants.

LUFT; U.S. Census estimates.
Y axis = Net new growth 2010-2017 X axis =% growth 2010-2017
Mid-Sized MSAs refer to those between four and one million inhabitants.

 

The travel industry is moving away from the nation as the baseline unit of measure for analyzing travel consumer trends. Technology enables businesses to get granular in how they engage customers. Regions, metro areas, and even neighborhoods have emerged as the relevant context for understanding consumer demand, attitudes, and preferences. In response, we're launching this report series aimed at helping travel brands analyze trends at sub-national level.


Engaging the modern digital travel journey.

 
 LUFT

LUFT

 

Action-Driven.

More than talk about it, our objective is build new and bold solutions.

 
LUFT: Strategic travel research
 

We actively seeking destination partners to help build the world's first destination loyalty network.


Partners

Currency Alliance
Virginia Tourism
Adventure Travel Trade Association
BookLocal
IPSOS
Winding Tree


Updates

Research

White Paper - Concept: A Case For Points-Driven Destination Loyalty Networks (complete)
Business Case - A Working Model For Points-Driven Destination Loyalty
Visitor Economy Research - Ongoing

MVP

Stay tuned and register for updates.

Events

Find us on the road at the following events.

October 15th-18th: Adventure Travel World Summit - Tuscany
October 23rd-25th: TTRA Marketing Outlook Forum - Las Vegas
October 30th-November 2nd - DevCon iv - Prague
November 5th-7th: WTM London

Other

Stay tuned.


Stay informed.

Reach out.


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