Destination-as-a-Platform is where we explore market opportunities in the new visitor economy.
The future of travel is local. Technology and digital platforms have introduced new players and new rules into the mix. The brands that consumers interact with on a daily basis are becoming the channels that capture the most spend on travel-related services. These same forces are transforming the way cities, communities, and local businesses organize. Destination-as-a-Platform is an independent research initiative set to assess the full impacts.
Technology is transforming the face of local commerce. Read our latest report on Google’s transition into bookable activities.
Download our white paper exploring brand loyalty through the lens of place.
Would you sign up for your city's branded travel loyalty program? What if it gave you exclusive discounts with your favorite independent hotels? What if it doubled as your local coffee shop punch card? What if it helped employ your friends and family? What value would it need to create for you? What would such a program look like? Can it be done?
Read the latest analysis from our Metro America series.
The travel industry is moving away from the nation as the baseline unit of measure for analyzing travel consumer trends. Technology enables businesses to get granular in how they engage customers. Regions, metro areas, and even neighborhoods have emerged as the relevant context for understanding consumer demand, attitudes, and preferences. In response, we're launching this report series aimed at helping travel brands analyze trends at sub-national level.
Adventure Travel Trade Association
Find us on the road at the following events.
October 15th-18th: Adventure Travel World Summit - Tuscany
October 30th-November 2nd - DevCon iv - Prague
November 5th-7th: WTM London