Destination-as-a-Platform is our idea lab where we explore new applications and concepts in tourism marketing & management, placemaking, and experience innovation.
Globalization is an economic opportunity for those communities that connect a powerful story to the right channels. Unfettered tourism development can also come with consequences. Destination-as-a-Platform is where we explore the challenges and opportunities that global tourism brings to local communities.
Policy | Technology | Impact | Strategy
Check out our visitor economy podcast.
What we’re seeing.
A new era of collaboration.
Tourism development and economic development leaders have always had a connection, but not until recently have local stakeholders had the tools to bridge best practices. Economic developers seek to incubate and attract new businesses. Tourism developers seek to build global brands out of local communities. Visitors walk away from travel experiences with an impression that lasts a lifetime. How can economic developers and tourism developers harness these synergies to maximize benefit to local residents?
Technology is transforming the face of local commerce. Read our latest report on Google’s transition into bookable activities.
Download our white paper exploring brand loyalty through the lens of place.
Would you sign up for your city's branded travel loyalty program? What if it gave you exclusive discounts with your favorite independent hotels? What if it doubled as your local coffee shop punch card? What if it helped employ your friends and family? What value would it need to create for you? What would such a program look like? Can it be done?
Read the latest analysis from our Metro America series.
The travel industry is moving away from the nation as the baseline unit of measure for analyzing travel consumer trends. Technology enables businesses to get granular in how they engage customers. Regions, metro areas, and even neighborhoods have emerged as the relevant context for understanding consumer demand, attitudes, and preferences. In response, we're launching this report series aimed at helping travel brands analyze trends at sub-national level.
Adventure Travel Trade Association
Find us on the road at the following events.
March 6-10th: ITB, Berlin
March 14th: The Short Stay Show, London
March 25-26th: CxOutsourcers Mindshare Event