Thought Leadership

 The process of digital transformation has reach across the entire enterprise.

The process of digital transformation has reach across the entire enterprise.

Bigger is not necessarily better in today’s business climate. LUFT understands the challenges that legacy enterprises now face in the new digital reality. We have years of experience analyzing the impact that technology has had on the overall business climate.  We've built analytical frameworks to prove it. Cloud-based services mean that fresher, more nimble competitors can challenge established brands at a fraction of the cost. Tired digital infrastructure and rigid governance can cripple innovation. The travel industry is certainly not immune. Online players have digital in their DNA and yet they struggle to compete in the age of platforms. More recently, airlines and hotel chains are making the hard decisions and pivots to bring them closer to the customer. Change does not come easy. Much of what needs to happen lays underneath outside the view of the customer. 

LUFT founder Luke Bujarski has close to 20 years of professional experience in consulting and digital transformation of industry. His work in strategic sourcing and procurement for the consumer packaged goods industry gave him direct, first-hand perspective into corporate structures and the challenges of enterprise change. His analyst coverage of the global services outsourcing industry put him in touch with global delivery networks. More recently, Luke led efforts on a multi-partnership initiative with Adobe, Skift and He worked in partnership with Adobe to develop the framework for Skift‘s annual digital transformation report