Google Pay Will Push Hotel Chains to Take Digital Payments Seriously

How will Google Pay play into hotel bookings as more chains adopt Google Hotel Ads in their distribution mix? Pay with Google is already a feature available for hotel shoppers and for independent chains that may want to leverage Google’s name and functionality to facilitate and close the transaction. Google Pay, the new-and-improved digital payments solution that combines Google Wallet and Android Pay into one neat feature, has already rolled out with various online retailers including Fandango and Instacart. As a quasi retailer of hotel rooms, we wonder how Google might work with its hotel advertising partners to reduce friction in the hotel booking process. The Trend: Consolidation in digital payments will bring the big platforms that much closer to the travel shopper and brand.