How will Google Pay play into hotel bookings as more chains adopt Google Hotel Ads in their distribution mix? Pay with Google is already a feature available for hotel shoppers and for independent chains that may want to leverage Google’s name and functionality to facilitate and close the transaction. Google Pay, the new-and-improved digital payments solution that combines Google Wallet and Android Pay into one neat feature, has already rolled out with various online retailers including Fandango and Instacart. As a quasi retailer of hotel rooms, we wonder how Google might work with its hotel advertising partners to reduce friction in the hotel booking process. The Trend: Consolidation in digital payments will bring the big platforms that much closer to the travel shopper and brand.