Digital Marketing

What Does a Google Travel Super-App Mean For Its OTA Partners?

Google’s recent push into travel bookings has significant implications for the two big online travel agencies i.e. Booking Holdings and Expedia Group. Listen to our 2019 OTA outlook in light of recent developments.

Why Facebook Needs To Act Fast To Contain Its Brand Trust Breach

Facebook has trust issues. Should travel brands worry about advertising on the social network? Here’s why you might think about easying off the personalization peddle just a bit.

Sentiment Analysis: How America Actually Feels About Facebook

The Facebook brand has come under fire from the media and pundits. Our data suggest that certain segments of the U.S. population are more sensitive than others.