Distribution

Prediction: Large Corporate Buyers Will Accelerate Blockchain Adoption in Travel

Successful marketplaces bring together sellers and plenty of buyers. Corporate travel managers could play a key role in bringing blockchain to the online distribution mainstream.

Apple Inc. Is Transforming Travel Through Maps, and Could Acquire Yelp in the Process

Take a look at the latest Apple Maps app to understand the company's evolving ambitions in travel and tourism. Maps has gone a long way from its bumpy 2012 launch, and Tim Cook's public apology explaining why Google Maps no longer came installed on iPads and iPhones. Three years and a handful of iOS upgrades later, and Apple has made some significant improvements to its mapping feature that very clearly point to the company's deepening relationship with travelers.

Instant Booking Is In The Water. Now What for TripAdvisor?

If you're a fan of the Wall Street Journal video stream, then you've probably noticed TripAdvisor's recent ad campaign enticing you to "Book at TripAdvisor". CMO Barbara Messing and team hit the nail on the head with this one. TripAdvisor needs stronger resonance with the business traveler, especially now that the company's future depends on the success of its new Instant Booking functionality. So the WSJ is a perfect channel to promote the new-and-improvedtravel review + travel booking brand.

Priceline + TripAdvisor: How Far Will This Go?

How far will the current inventory share agreement between Priceline and TripAdvisor go? The deal was framed as a temporary marriage of convenience, but the exact terms are shrouded in secrecy. Financial analysts are now pointing to a potential TripAdvisor acquisition. For travel trade insiders its a slippery proposition. From the outside looking in, not entirely out of the question.