U.K. based low cost airline easyJet expects to boost its passenger numbers flying through Barcelona-El Prat Airport to 3.1 million in 2016, a 12% jump compared to 2015. The company announced that Barcelona will become the U.K. airline's base of Spanish operations where it serves 18 destinations in the country. In total, easyJet foresees 4% growth in its Spanish air traffic to 13.5 million passengers.
Traditional, brick-and-mortar travel agencies still serve and important function within Europe's online travel ecosystem. Tradition, trust, and culturally embedded travel behavior make the traditional travel agency relevant in Europe's biggest markets. Store-front travel agents are on the rapid decline throughout Europe, but their footprint remains pervasive within the region's key travel markets. Various technological, economic, and strategic factors have lead to the decline of the traditional travel agent. Each market is a bit different. How the broader travel ecosystem incorporates the still extensive network of shops and travel industry professionals will depend on these factors.