Marketing

Reserve With Google: Implications For Online Travel And The In-Destination Experience

Understand how to think and talk about the travel industry in the context of RwG.

White Paper: A Case For Points-Driven Destination Loyalty Networks

Destinations are in a unique position to drive revenue and local economic opportunity by leveraging points-based loyalty initiatives.

Strategy Report: How Big Travel Lost The Consumer

An exploration of the dichotomy between “Big Tech” and “Big Travel” and the competitive forces shaping online travel distribution and marketing.

The New Google Maps Will Redefine Tours & Activities This Summer

The Maps feature is becoming Google’s default travel platform. Learn about the implications for the tours and activities industry.

Rental Economy DNA: Opportunities Within The Folds

There is order in the chaos of the modern rentals economy. Look for opportunities within the folds.

Why Facebook Needs To Act Fast To Contain Its Brand Trust Breach

Facebook has trust issues. Should travel brands worry about advertising on the social network? Here’s why you might think about easying off the personalization peddle just a bit.