Traditional, brick-and-mortar travel agencies still serve and important function within Europe's online travel ecosystem. Tradition, trust, and culturally embedded travel behavior make the traditional travel agency relevant in Europe's biggest markets. Store-front travel agents are on the rapid decline throughout Europe, but their footprint remains pervasive within the region's key travel markets. Various technological, economic, and strategic factors have lead to the decline of the traditional travel agent. Each market is a bit different. How the broader travel ecosystem incorporates the still extensive network of shops and travel industry professionals will depend on these factors.
550 million bus tickets are sold every year in Mexico. Recognizing the potential of this market, Mexico City based online booking platform Reserbus launched in 2013 and continues to add partners and destinations. The company, run by Sebastián Gómez, recently signed a series of significant agreements with two more major Mexican bus carriers, with U.S. based Greyhound, and popular Mexican OTA BestDay.
Mobile bookings made by Spanish tourists has experienced triple-digit growth during the third quarter of 2015. Other data show that the average length of stay in the Spanish hotels booked via mobile is 2.7 nights; Russian travelers who book through these devices stay an average of 3.9 nights, ranking first in length of stay, followed by the Irish and Italian, with 3.8 nights in both cases. Spanish tourists averaged two nights stay when managing their room via mobile device.
After five years in the market, Barcelona based OTA Atrápalo pulls out of Latin America's biggest travel market. The company ranks among the top Spanish online travel sites, with a strong presence in Latin America, where 30% of the brand's sales originate from. Economics and market downturn aside, Atrápalo's decision to pull out of Brazil probably had more to do with user experience and momentum in the build out, rather than currency exchange rates.