Data: Spain and beyond - easyJet Market Penetration by Country

U.K. based low cost airline easyJet expects to boost its passenger numbers flying through Barcelona-El Prat Airport to 3.1 million in 2016,  a 12% jump compared to 2015. The company announced that Barcelona will become the U.K. airline's base of Spanish operations where it serves 18 destinations in the country. In total, easyJet foresees 4% growth in its Spanish air traffic to 13.5 million passengers.

From Sales to Marketing, A New Era For Europe's High Street

Traditional, brick-and-mortar travel agencies still serve and important function within Europe's online travel ecosystem. Tradition, trust, and culturally embedded travel behavior make the traditional travel agency relevant in Europe's biggest markets. Store-front travel agents are on the rapid decline throughout Europe, but their footprint remains pervasive within the region's key travel markets. Various technological, economic, and strategic factors have lead to the decline of the traditional travel agent.  Each market is a bit different. How the broader travel ecosystem incorporates the still extensive network of shops and travel industry professionals will depend on these factors.

Spain's Low Mobile Penetration Myth, Mobile-First in Every Market

Mobile bookings made by Spanish tourists has experienced triple-digit growth during the third quarter of 2015. Other data show that the average length of stay in the Spanish hotels booked via mobile is 2.7 nights; Russian travelers who book through these devices stay an average of 3.9 nights, ranking first in length of stay, followed by the Irish and Italian, with 3.8 nights in both cases. Spanish tourists averaged two nights stay when managing their room via mobile device.

Why Spanish OTA Atrápalo Pulled Out From Brazil (Hint: Not Just Economy)

After five years in the market, Barcelona based OTA Atrápalo pulls out of Latin America's biggest travel market. The company ranks among the top Spanish online travel sites, with a strong presence in Latin America, where 30% of the brand's sales originate from. Economics and market downturn aside, Atrápalo's decision to pull out of Brazil probably had more to do with user experience and momentum in the build out, rather than currency exchange rates.