Luke Bujarski

Instant Booking Is In The Water. Now What for TripAdvisor?

If you're a fan of the Wall Street Journal video stream, then you've probably noticed TripAdvisor's recent ad campaign enticing you to "Book at TripAdvisor". CMO Barbara Messing and team hit the nail on the head with this one. TripAdvisor needs stronger resonance with the business traveler, especially now that the company's future depends on the success of its new Instant Booking functionality. So the WSJ is a perfect channel to promote the new-and-improvedtravel review + travel booking brand.

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