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2016 Colombian Travel Market Forecast: Cheap Peso Attracts Millennials, Zika Impact Palpable

Medellin, Colombia today vibes similar to what Barcelona was in the early 1990s. Still under the radar, bohemian, international, with a forward-thinking local governance and energetic local pride. With the peso at bottom dollar, the city's popularity is trending even hotter with foreign millennials, backpackers, gap-year goers, and young adventure seekers. Travel incidence among Colombian travelers is also on the rise.

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Instant Booking Is In The Water. Now What for TripAdvisor?

If you're a fan of the Wall Street Journal video stream, then you've probably noticed TripAdvisor's recent ad campaign enticing you to "Book at TripAdvisor". CMO Barbara Messing and team hit the nail on the head with this one. TripAdvisor needs stronger resonance with the business traveler, especially now that the company's future depends on the success of its new Instant Booking functionality. So the WSJ is a perfect channel to promote the new-and-improvedtravel review + travel booking brand.

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