2016 Colombian Travel Market Forecast: Cheap Peso Attracts Millennials, Zika Impact Palpable

Medellin, Colombia today vibes similar to what Barcelona was in the early 1990s. Still under the radar, bohemian, international, with a forward-thinking local governance and energetic local pride. With the peso at bottom dollar, the city's popularity is trending even hotter with foreign millennials, backpackers, gap-year goers, and young adventure seekers. Travel incidence among Colombian travelers is also on the rise.

If TripAdvisor Were an OTA, How Big Would It Be?

Online travel agencies, including Priceline and Expedia, often report on 'gross bookings' as a key performing metric and relative market share measuring stick. It represents the total value of travel products sold including taxes and fees. TripAdvisor has yet to report on gross bookings (probably never will) but its new position as a direct booking platform warrants a closer comparison.

Analysis: UX Could Become Airbnb's Achilles' Heel

In just 7 years, Chesky and team have built up a $25 billion company doing one thing, and one thing right – home stays. Emboldened by deep pockets and an urgency to diversify, Airbnb has now begun the journey away from its core service offering. But heated legal battles in markets like New York and San Francisco  still rage on. Once the regulatory dust settles, a new landscape will deteriorate the company's first mover advantage.

Data: Spain and beyond - easyJet Market Penetration by Country

U.K. based low cost airline easyJet expects to boost its passenger numbers flying through Barcelona-El Prat Airport to 3.1 million in 2016,  a 12% jump compared to 2015. The company announced that Barcelona will become the U.K. airline's base of Spanish operations where it serves 18 destinations in the country. In total, easyJet foresees 4% growth in its Spanish air traffic to 13.5 million passengers.