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Welcome to our Insights Portal.

Access expert analysis, insights, and data for travel leaders and investors.

Full-Access Annual Membership: USD 2,200 | 12 deep dives annually + extras (interviews, tear sheets, data)
Membership includes complementary call


Latest Deep Dives:

This is your go-to report on everything TripAdvisor.

Our TripAdvisor 2020 Report is updated quarterly in order to properly assess the company’s current and future financial performance, competitive position, and impact on the travel industry segments in which it operates.

We address the following questions throughout the report:

  • How will TripAdvisor’s recent strategic initiatives impact its financial performance?

  • How will TripAdvisor impact the various travel segments in which it operates?

  • How will external forces shape TripAdvisor’s future through 2020?

In this report you will get our expert progress report on the current state of TripAdvisor. We offer a rich segment-by-segment account of the company’s strengths and weaknesses. We look beyond the company to offer deep perspective on the current state and future evolution of online travel.

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Reserve With Google: Implications For Online Travel And The In-Destination Experience

Reserve with Google:

Reserve with Google (RwG) is freeing up users to book all manner of activities directly through Google Search and Maps. The feature launched quietly last year while going almost completely unreported by the media. This will change. Implications for online travel and the tours and activities industry are significant. RwG is more than just a functionality upgrade. It now has over 67 scheduling partners slated for integration including some of the biggest ticketing and enterprise software players now active in the tours and activities space.

With this report, you will:

- Learn how to speak about RwG and what it means for tour operators, software vendors, and intermediaries.
- Learn how Google intends to monetize on RwG and what that means for the travel industry value chain.
- Understand the full extent of the opportunity in today’s “frothy” tours & activities market.
- Hear from executives on what’s really going on in the space.
- Get accurate sizing estimates on the total opportunity.
- Gain insight on potential winners and losers.

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Full-Access Annual Membership: USD 2,200 | 12 deep dives annually + extras (interviews, tear sheets, data)
Membership includes complementary call


Our RwG Connectivity Partners Database offers a structured view of this middle layer of solutions providers and marketplaces. Some are smaller specialized in specific verticals e.g. barber shops. Others are established publicly-traded companies including Square and Eventbrite.

Full-Access Annual Membership: USD 2,200 | 12 deep dives annually + extras (interviews, tear sheets, data)
Membership includes complementary call


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