Q353: Is it luxury experiences over things?

March 5th, 2019

Who will be the icons of tomorrow?
— Rebecca Robins, Interbrand

On this episode, we hear from Rebecca Robins, Chief Learning and Culture Officer at Interbrand - a global brand consultancy, about how luxury brands are staying relevant in the age of experiential consumerism.

The widely held belief within travel industry circles is that consumers have opted for experiences over things, which has driven much of the growth in the industry over the last decade. Here, we test and frame the hypothesis within the context of luxury brands, to better understand how affluent consumers have changed their consumption habits for high-end goods and services.

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QuestCast topics are sourced from Quest360, our database of timely, strategic questions now being asked across the travel industry value chain.