About: QuestCast is the visitor economy podcast, where we discuss local trends shaping the global flow of people, capital, ideas, and experiences.
The membership model is a trend in hospitality and travel more generally, but what does it really take to go members only? Scale, distribution, brand, product? On this episode, we have Emmanuel Guisset founder and CEO of Outsite, a blended hospitality brand now focusing on growth through exclusivity. Emmanuel gives us the rundown of the Outsite colive-cowork business model, how they’ve moved distribution away from the OTAs including Airbnb, and the strategic value of smaller properties.