Q273: What does it take to go members-only in hospitality?
“Members actually become members just to be part of something.”
The membership model is a trend in hospitality and travel more generally, but what does it really take to go members only? Scale, distribution, brand, product? On this episode, we have Emmanuel Guisset founder and CEO of Outsite, a blended hospitality brand now focusing on growth through exclusivity. Emmanuel gives us the rundown of the Outsite colive-cowork business model, how they’ve moved distribution away from the online travel agencies including Airbnb, and the strategic value of smaller properties.