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LUFT is a New York City research firm covering next-generation tech, hospitality, real estate, and travel consumer trends. We deliver bespoke insights, data, and events for leaders and investors operating at the intersections of people, property, and place.


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The U.S. Net Migration Report, Big Regions 2010-2018 takes a granular look at the population inflows and outflows taking place within America’s ten largest metropolitan areas. Not all growth is created equal. Migration trends say a lot about why a given region is growing or declining.

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