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Research, Insights, Strategy.

Welcome. We look beyond the travel industry bubble to bring brands and investors fresh perspective on a crowded ecosystem.


Explore Destination-as-a-Platform, our new research program exploring travel innovation and opportunity at the regional and city level.

Learn about our client work.

Assessing acquisition targets for tour operators.

LUFT worked with a large U.S. based guided tour operator to assess potential to expand into new experience categories. The client, an established brand with a loyal but aging customer base, wanted to diversify its overall offering by adding fresh product aimed at a younger demographic.


Explore our latest reports.

We are moving away from the nation as the default unit of geographic measurement used to gauge consumer preferences and spend.


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