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LUFT is a New York based research firm covering emerging and influential travel trends and brands. We focus on the fundamentals with reactive research, expert views, and a deep network of travel industry professionals. In addition to a premium subscription service and custom engagements, LUFT runs a proprietary insights tool and methodology called Quest360, a question-driven approach to understanding developments in the market.
QuestCast is our voiced insights series.
Travel marketplaces are our specialty.
Questions are the answer. Learn about QUEST360, our query-driven approach to tracking travel industry trends.
Travel is no longer a zero-sum game.