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Research, Insights, Strategy.

LUFT is a travel industry research firm delivering insights, data, and strategy for the digital era. We look beyond the bubble to bring leaders and investors fresh perspective on an otherwise crowded ecosystem. Explore our insights portal.


Read our latest analysis.

RwG will transform local commerce. Learn about the implications for online travel and tours & activities industry.


All manner of local businesses will soon become online bookable on Google. Learn about the ecosystem. Access our RwG connectivity partners database.


Learn about our client work.

Assessing market opportunity for tour operators.

LUFT worked with a large U.S. based guided tour operator to assess potential to expand into new experience categories. The client, an established brand with a loyal but aging customer base, wanted to diversify its overall offering by adding fresh product aimed at a younger demographic.


Explore Destination-as-a-Platform, our new research program exploring travel innovation and opportunity at the regional and city level.


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