Travel industry trends, research, and consulting. Explore our projects.



Read the latest report.

RwG will transform local commerce. Learn about the implications for online travel and tours & activities industry.

All manner of local businesses will soon become online bookable on Google. Learn about the implications and the ecosystem. Access our Reserve with Google connectivity partners database.

Our client work.

Assessing market opportunity for tour operators.

LUFT worked with a large U.S. based guided tour operator to assess potential to expand into new experience categories. The client, an established brand with a loyal but aging customer base, wanted to diversify its overall offering by adding fresh product aimed at a younger demographic.

Explore Destination-as-a-Platform, our new research program exploring travel innovation and opportunity at the regional and city level.

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