Visionary insights into the trends that move us.
LUFT is a next-generation research advisory firm supporting travel, lifestyle, and hospitality brands. We help clients navigate change, by delivering bold perspective, actionable insights, and data on market and industry trends.
Access data on the latest venture funding rounds in real estate.
While I left convinced that coliving is a “thing”, it’s not obvious that We Co. will find success in the category with its current WeLive product.
The push into corporate clients is a friction point, but one that will likely be settled at the negotiating table, rather than full-blown red ocean battles for market share between the flex operators and the landlords.
Big investors and home builders in the U.S. are partnering up to scale into single-family rental homes.
Seems like city officials are running out of reasons to keep the ban.
New York’s short-term rental market is exploding. For some, skirting around the law has become a fast way to riches. In this analysis I estimate the size of the New York City illegal hotel market.
Selina is the blended lifestyle hotel brand that exploded out of Latin America in 2015. The company has since raised $350 million in capital including a $95 million round led by The We Company founder Adam Neumann.
The WeWork brand has serious leverage and plays a special role as the sauce that got the company to $1.53 billion in revenue or H1 2019, and a $48 billion valuation. Going forward, the brand will need to carry the company in new directions.
The sharing economy turned rentals marketing & distribution platform has lead the charge on working with cities and communities in setting favorable regulation for the industry at large.
Asheville, North Carolina could have a moratorium on new hotel construction by the end of year.
Airbnb has acquired serviced apartment rentals marketplace Urbandoor. What it really bought into was a direct-connect into the world of global corporate real estate.
The hot new Madrid and London-based start-up Fever has emerged as an events platform with Netflix like capabilities when it comes to personalization for the user, and for event managers looking to build successful, data-driven live experiences.
The U.S. Net Migration Report, Big Regions 2010-2018 takes a granular look at the population inflows and outflows taking place within America’s ten largest metropolitan areas. Not all growth is created equal. Migration trends say a lot about why a given region is growing or declining.
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