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LUFT worked with a private equity group managing approximately 3 billion in capital to assess an opportunity to invest in a niche luxury accommodations concept. The asset in question was a small portfolio of independently branded beach-front properties, catering to an upper-income clientele base with a passion for water sports.


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Much of what the company is today is the direct result of long-run decisions taken in 2014. The bandages are now starting to come off; we are encouraged by what we see.


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