Decision economics for cash-pay clinic founders.
LUFT helps turn your data into priority actions you can measure.
Start with an auditFrom the founders
“This was information I could not obtain from the standard reports in my EHR system. The analysis identified patterns in new patient visits and patient retention, along with suggestions on how to stabilize my business revenue using metrics I can track weekly.”
Why luft exists
To help great clinicians become great operators.
LUFT helps cash-pay clinic founders build predictable revenue by modeling the decisions that matter.
Your fractional analytics team
Build from your clinic data instead of a generic checklist.
Move away from mental notes, ad-hoc solutions, and third-party frameworks. Make marketing, retention, staffing, pricing, real estate, and services decisions with the data sitting in your booking system.
- 01 Your exports. Cleaned up, structured, analyzed, modeled, presented.
- 02 Your strengths and weaknesses. The ones that come out of your numbers.
- 03 Two or three make the priority list. From biggest impact to smallest amount of effort.
- 04 Justify your decisions. Ground your action plan in real numbers.
About LUFT
Built by a clinic owner, for clinic owners.
Welcome. I co-founded an integrative clinic in Chicago and built this body of work for my own business before offering it to anyone else's. Every engagement starts with your visit history and ends with a short list of what it's worth acting on.
The patterns repeat across clinics, but never exactly. Most of the work is knowing which questions to ask of you and the data.
Who we work with
Independent clinics with real revenue
and a founder still making the calls.
Acupuncture and integrative wellness, medspas, cash-pay rehab and chiro. The vertical matters less than the shape of the business.
Cash-pay revenue matters here
A meaningful share of revenue comes directly from patients. Insurance mix is welcome, and often makes the work more valuable.
Founder-led
The person who owns the clinic is the person making the decisions. That is who the model is built for.
Enough history to model
Usually three or more years of visit history. The model is built from your own patients' behavior, and it needs enough of it to be honest.
Enough complexity to matter
Multiple providers, multiple services, or multiple revenue streams. That is where the questions get hard and the answers get valuable.
A booking system that can export
Jane is home turf. Mindbody, Vagaro, Zenoti, and most other platforms work fine. If it can export appointment history, we can model it.
Operator-minded
You think of yourself as running a business, not just a practice. That mindset is the strongest predictor of what the audit is worth.
US-based clinics only for now.
Start with the audit
Find the revenue
already sitting in your clinic.
Revenue leakage hides in places no EHR report will ever show: patients who quietly stopped coming, hours that underearn, prices that haven't moved in years. One audit finds the leaks and puts a dollar figure on each one.
-
1
A short call
Forty-five minutes on your clinic and what you're trying to figure out. No data changes hands yet.
-
2
One export
You pull one report from your booking system. Nothing identifying leaves your building.
-
3
The model gets built
A week later, your clinic has an economic model: where patients drop off, what your hours earn, what each leak is worth.
-
4
You get the short list
One walkthrough call. Two or three findings, ranked by what they return, most of them fixable with the patients you already have.
No obligation past the walkthrough. The audit is useful on its own or it isn't worth doing.
