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LUFT is a next-generation research advisory firm supporting travel, lifestyle, and hospitality brands. We help clients navigate change, by delivering bold perspective, actionable insights, and data on market and industry trends.


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The U.S. Net Migration Report, Big Regions 2010-2018 takes a granular look at the population inflows and outflows taking place within America’s ten largest metropolitan areas. Not all growth is created equal. Migration trends say a lot about why a given region is growing or declining.

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