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Welcome to LUFT.

We are a New York based travel industry research firm delivering bespoke data and insights for travel brands and investors. We specialize in technology, digital marketing, online distribution, content, and product trends in tourism and hospitality. Explore our Services and Insights.


LATEST ANALYSIS

Generational Divides

The likes of Google, Amazon, and Facebook are re-writing the travel customer acquisition handbook. Learn about their steady yet relentless push down funnel, and what that means for travel's incumbent brands.


NEXT LEVEL

New Space.

Transcendent technologies are putting a deep spin on the future of travel. Learn the business opportunities and how modern culture is evolving around them.


FRAMEWORKS

Good questions yield good results. Travel industry leaders should focus on building a healthy "query culture" to improve decision outcomes.


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