Actionable insights on the technology brands and trends that move us.

LUFT is an independent analyst firm specialized in the travel industry. We help business leaders and investors decipher ground-level shifts now shaping the global travel value chain.

Explore our research portal.



Access the latest report.

owl vision3.PNG

This is your go-to report highlighting TripAdvisor’s competitive position in online travel.


RwG will transform local commerce. Learn about the implications for online travel and tours & activities industry.

All manner of local businesses will soon become online bookable on Google. Learn about the implications and the ecosystem. Access our Reserve with Google connectivity partners database.

Our client work.

Assessing market opportunity for tour operators.

LUFT worked with a large U.S. based guided tour operator to assess potential to expand into new experience categories. The client, an established brand with a loyal but aging customer base, wanted to diversify its overall offering by adding fresh product aimed at a younger demographic.