LUFT is a research consultancy specialized in growing place brands.

We help destination, hospitality, and real estate brands grow by delivering bespoke market & industry insights, data, and bold strategy that aligns with the digital consumer journey.

The U.S. Net Migration Report, Big Regions 2010-2018 takes a granular look at the population inflows and outflows taking place within America’s ten largest metropolitan areas. Not all growth is created equal. Migration trends say a lot about why a given region is growing or declining.

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