Decision economics for cash-pay health founders.
From data to predictable revenue. LUFT builds the economic models and decision systems that power your cash-pay health business. For independent clinics with meaningful cash-pay revenue, generating $300K–$1.5M a year.
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Request a diagnosticWho we work with
Founder-led, independent clinics with meaningful cash-pay revenue.
Acupuncture and integrative wellness, medspas, cash-pay rehab and chiro. The vertical matters less than the shape of the business.
Cash-pay revenue
A significant share of revenue comes directly from patients. Insurance mix is welcome, and often makes the work more valuable.
Founder-led
Motivated, mission-driven founders actively involved in day-to-day operations that need more time to work on the business not in the business.
Enough complexity to matter
Multiple providers, multiple services, or multiple revenue streams. That is where the questions get hard and the answers get valuable.
US-based clinics only for now.
Build in the right order.
LUFT helps cash-pay clinic founders make and save money by quantifying patient leaks and business constraints, before shaping the patient journey and building the systems that lead to predictable revenue growth.
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The Economics
Where the revenue comes from, where it leaks, and what to fix first. Built from your own appointment and sales data, then re-run as the practice changes.
How it works -
The Journey
From first visit to long-term patient, for the conditions you treat. The second visit, the treatment plan and rebooking, designed so more patients finish what they started.
How it works -
The Systems
The platforms your clinic runs on and the gaps between them. Sometimes the answer is a better tool, sometimes fewer tools, sometimes building the piece that does not exist.
How it works
In that order
About LUFT
Helping great clinicians become great operators.
$42K–$250K
A year in recoverable revenue, identified in recent clinic diagnostics
The work starts with the data you already have. Modeling your appointments and sales shows where revenue is leaking from your existing patient base: patients who quietly drifted, hours that underearn, prices that have not moved in years. That recovered revenue is what makes the transition worth making.
How the transition works
We move cash-pay clinics to an AI-native operating model one step at a time, built around how your clinic actually works, not a new tool.
You keep running the clinic while we do the work. We start from the systems you already use, model the economics, then add the workflows and decision tools that make revenue predictable. Every step adds to what is there, and every method is tested first on the integrative clinic we co-own outside Chicago.
The LUFT audit
Find the revenue already sitting in your clinic.
The audit is our core engagement: a full economic model of your clinic, built from your own appointment and sales data. It finds the leaks no practice management system will ever show, such as patients who quietly stopped coming, hours that underearn, and prices that haven't moved in years, and puts a dollar figure on each one.
Start here
The free diagnostic No cost
Before any audit, we run a short diagnostic on a slice of your data. It is a small assignment for us and a real sample of the work for you: a taste of the value before you commit to anything.
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1
A short call
Forty-five minutes on your clinic and what you're trying to figure out. No data changes hands yet.
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2
One export
You pull one report from your booking system. Nothing identifying leaves your building.
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3
A focused look
We work through your data for the quickest wins: where patients drop off and what those leaks are worth.
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4
You get the short list
One walkthrough call with two or three findings. If the full audit makes sense from there, that is the next step.
No obligation past the walkthrough. The diagnostic is useful on its own or it isn't worth doing.
The Clinic Operator
Monthly field notes on the economics of cash-pay health.
