About

I ran the clinic before I ran the numbers.

I spent ten years building forecasting models for global travel and hospitality brands, then co-founded Extenteam, a staffing-as-a-service business we grew from zero to $3M in annual recurring revenue.

Then I became a hands-on co-founder of an integrative clinic outside Chicago, and found myself doing what operators always do: making decisions with incomplete information and too many competing priorities. Once in year four, with enough data, I did the thing I know how to do. I built the economic model of my own clinic, found $42,927 in year-one revenue we were already sitting on, and realized every independent clinic has the same numbers waiting in its data. Almost none have anyone to find them.

That's LUFT. The analysis a hospital system has a whole team for, built by hand for clinics that could never justify one. The patterns repeat across clinics, but never exactly. Most of the work is reading where yours deviates.