About LUFT

Most clinics are fixing an acquisition problem they don't have.

What happens to cash flow if new patients stop walking in tomorrow? If your answer is “I don’t know,” you’re working on the wrong problem.

In the clinics we have analysed, somewhere between a third and a half of first-time patients never come back for a second visit. At that rate every marketing dollar buys you half a patient. You paid the full cost of getting someone through the door, took one visit’s revenue, and then spent again to replace them. Filling the top of the funnel faster does not fix that. It moves more water through the same hole.

Predictable revenue is not a function of marketing. It is a function of what happens after a patient walks in. Whether the care works, whether rebooking is easy, whether anyone notices when someone starts to drift. That is where lifetime value is made, and it is the part almost nobody measures.

My background is ten years building forecasting models for global travel and hospitality brands, growing a staffing business from zero to $3 million in recurring revenue, and co-owning an integrative clinic outside Chicago. The first patient base I ever took apart was our own. It turned up an estimated $42,927 in first-year revenue improvements that were already sitting in the data.