About

The way people buy care has changed. Running a clinic has not caught up.

More care is paid for directly every year, at prices patients can compare. For cash-pay clinics that is mostly good news, with a catch: the decisions a fee schedule used to make are now yours. What to charge, how many hours to run, which services to keep, whether the practice can carry another provider. Most founders make them without the numbers in front of them.

LUFT's specialty is the economics of the independent clinic: where the revenue comes from, where it leaks, and what the next six months look like if nothing changes. The patient journey and the systems follow from that, built only where the numbers say they will pay back.

We come at it from both sides: ten years building forecasting models for global travel and hospitality brands, a staffing business grown from zero to $3M in recurring revenue, and a stake in an integrative clinic outside Chicago. The first practice we modeled was our own, and it found $42,927 in year-one revenue already sitting in the patient data. Every clinic has a number like that.