Travel industry insights redefined.

LUFT is a pure research firm covering emerging and influential travel trends and brands. We focus on the fundamentals with reactive research, expert views, and a deep network of travel industry professionals.


The research.

LUFT provides expert analysis on the strategy and business side of travel. Our clients are business leaders, investors, entrepreneurs, and travel industry outsiders hungry for objective intelligence on the true shape and direction of the travel industry. Our weekly deep dives analyze timely trends through the lens of a specific company or brand.

The method.

At the heart of our research is QUEST360, our original, innovative, collaborative, query-driven insights platform. The premise is simple and powerful. Questions are the answer. Knowing the questions is harder than finding the answers. QUEST360 reflects on travel trends through a repository of 360 timely, strategic, powerful questions. We update the Query Palette on a rolling basis based on our research and from industry feedback. QUEST360 is open to travel industry practitioners. It doubles as a forum to discuss the hard challenges and big opportunities. Click on the Maze to learn more.

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Unprecedented technological change is redefining how and why we travel. Digital technology opens travel marketplaces to a new realm of opportunities and threats. We look beyond the traditional travel industry bubble to understand the full scope of change. Our weekly client newsletter Beyond the Wall brings together insights on global and niche developments shaping the shape and size of the industry from the outside in.

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Luke Bujarski, Chief Analyst

Luke is a senior researcher and strategist covering the ever-changing business of travel. He has authored over 50 in-depth publications covering niche topics on the evolution of travel marketplaces, online distribution, and the in-destination travel experience. Luke was European research director at Phocuswright and founding director at Skift Research before initiating coverage under LUFT. In previous roles, Luke spent three years writing about the IT services outsourcing industry in Latin America, four years in supply chain consulting with SAP Ariba, and four years as a program director for various economic development agencies in the U.S. Luke has a BA in Spanish linguistics and Political Theory, and a Master’s in Urban Planning with a focus on regional economics from the University of Illinois at Urbana-Champaign. Luke currently lives in the West Village in New York.

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Megan Hornaday, Creative Director

Megan Hornaday is a creative genius she heads up luft.net digital and visual marketing efforts. She is also a health & wellness professional, choreographer, and events producer. She has built interactive installations for the likes of Lady Gaga, Ferrari, The House of Yes in New York City, and many other big entertainment brands. Megan is our muse she keeps LUFT research fresh and on trend with the modern-day travel consumer.

A few words from our clients.

- "Luke is an expert on online travel and hotel distribution. We collaborated with Luke and his research team on their big annual state of hotel distribution report, which yielded many critical insights into the landscape. I can highly recommend Luke as a researcher and thought leader." - Andrea Riccarrelli, Global PR Lead, Trivago

- "Luke is an expert in all things travel. I highly recommend his research and advisory work for both public equity and VC/PE investors along with travel industry participants . More importantly, Luke is a trustworthy and ethical person and someone I would recommend working with as a client or colleague." - Jared Wein, Senior Analyst at Markston International LLC

- Luke is seasoned and savvy research professional. He is thoughtful and intuitive - I believe the white paper he wrote for me while at CI&T went through one round of edits, which we all know is unheard of. This speaks to his ability to deeply comprehend and interpret the message to best meet market trends, while making it relevant and engaging for the target audience. - Global Marketing Lead, Ci&T

Find me on the road or let’s meet for a coffee. You’ll usually find me around these parts.


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