What are one-way door decisions?
Scaling a company from good to great is a journey with many twists and turns and one certainty: Change. One-way door decisions are those big irreversible decisions, the numerous forks in the road that you will inevitably encounter. You will need help along the way.
Your Current Position:
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We have a compelling business idea and need help formulating our identity, personality, voice, go-to-market strategy.
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We are up and running and getting our name out there. We are in a good cash position, but feel the urgency to accelerate our growth.
Solutions: Brand Audit + Campaign Book + Marketing Automation + Sales Enablement
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We have strong momentum, capturing market share, scaling our operations, but we can do better with more consistency in our messaging, sales and marketing processes.
Solutions: Brand Audit + Brand Book + Marketing Automation + Sales Enablement
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We are an established company with a stable customer base, but our growth has slowed.
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We are broadening your reach and welcome the challenge of expanding our service offering into new verticals and geographies.
Solutions: Industry Advisory + Microsites + Marketing Automation + Brand Book + Sales Enablement
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Our company is at a pivotal juncture, and we need to reinvent ourselves in order to maintain and grow market share.
LUFT helps decision makers execute on good one-way door decisions by saving time and money lost due to ill-informed strategy, misaligned campaigns, inconsistent messaging, and stalled deliverables. How we work together will evolve over time. Ideally, we form a lasting partnership that accelerates your evolution as a company, brand, and business leader.