Company Overview

Extenteam is a B2B staffing-as-a-service company heling property management organizations recruit, manage, and retain virtual team members. The company emerged in 2021 from an idea and mission to help professional vacation home management organizations with significant staffing shortages, as a result of the COVID pandemic. LUFT was instrumental in bootstrapping the company from idea stage, to millions in annual reoccurring revenue within three years.

Brand Identity

LUFT created the company logo, reflecting optimism and collaboration in the image of a rising sun and round table, with Extenteam as the missing part of the whole.

Web Design

LUFT designed, developed, and hosted the first iteration of extenteam.com, pushing the company through into the early growth stage (millions in ARR) of its evolution. LUFT also advised on the second iteration of its web portal, which included more sophisticated Hubspot CRM integrations.

Foundation Building and CRM Implementation

HubSpot implementation to ensure efficient lead and customer data.

Entrepreneurial Operating System (EOS) Implementation

EOS is a comprehensive business management framework designed to enable small to medium-sized businesses to achieve growth and operational efficiency. As part of the leadership team, LUFT founder Luke Bujarski shaped the sales and marketing function of the company including the adoption of account-based marketing (ABM) as the guiding revenue strategy for Extenteam.

Sales Team Development and Structuring

The tailor-made sales approach led to impressive customer acquisition rates and established a robust sales pipeline.

Content Strategy and Thought Leadership

By producing in-depth trend reports and thought leadership content, LUFT positioned Extenteam as an authoritative voice in the industry right from its inception. This strategic move attracted significant attention, driving brand recognition and credibility.

Exponential Revenue Growth

Our strategic approach and execution were pivotal in escalating Extenteam's annual recurring revenue from zero to millions within three years, marking a remarkable journey of growth.

Operational Excellence

The systems and structures implemented ensured operational excellence and scalability, key factors in Extenteam’s rapid growth.

Brand Evolution

Through these efforts, Extenteam quickly became a recognized and trusted brand in the short-term rentals industry.