Brand Evolution

Luft Consulting helps visionary decision-makers launch, scale, and transform their businesses into impactful brands. Our Brand Evolution approach is designed to understand your goals and align with your company’s current position, enabling us to set bold yet realistic strategies that drive meaningful and productive growth.

Activate:

Brand Development for Idea-Phase Ventures

Bring my idea to life.

Launch your new initiative with the right name, message, to the right audience - via the right channels, on a scalable digital architecture that fits your business objectives.

  • Business Ideation and Validation

  • Brand Identity and Voice Development

  • Market Research and Analysis

  • Go-to-Market Strategy

  • Initial Branding and Positioning

  • Web Development

Grow:

Marketing and Sales Architecture For Startup to Early-Growth Phase Companies

Help me acquire more clients.

Your company is up and running, with a solid cash position, and you're ready to accelerate growth. Luft Consulting helps you scale efficiently by aligning your sales and marketing efforts, optimizing operations, and identifying new growth opportunities. Our tailored strategies ensure sustainable and scalable growth.

  • Sales and Marketing Alignment

  • Campaign Development

  • Operational Optimization

  • Talent Acquisition and Management

  • Market Expansion Strategies

Reinvent:

Diversification Strategies for Mature Companies

Help me find new avenues of growth.

Your company is established and financially stable, but you seek to diversify and innovate. Luft Consulting assists in examining your brand DNA and exploring new growth avenues. We help you stay ahead of market trends, reinvent your brand, and diversify your offerings to remain competitive.

  • Brand DNA Analysis

  • Innovation and Diversification Strategies

  • Market Trend Analysis

  • New Product/Service Development

  • Strategic Repositioning