The Diagnostic
Your next MVP is already in your system.
Established clinic founders still treat growth as an acquisition problem. The data usually disagrees.
The clinics that compound their revenue are keeping the patients they've already earned. A returning patient already trusts you, books faster, and spends more over time.
Most founders know some patients come back. They don't know which ones, how many, what they're worth, or what it would mean to improve retention by ten percentage points.
That's what the diagnostic tells you.
Who it's for
Cash-pay clinic founders doing $300K–$1M in revenue who are past the early survival stage and ready to build something more deliberate. You don't need to be analytically sophisticated. You need to be willing to look at the numbers honestly when making decisions about marketing, hiring, new services, pricing, and patient communications.
What you walk away with
A live economic model of your clinic, decision infrastructure built from your own appointment data.
A written decision brief identifying the two or three highest-leverage moves available to you right now.
A clear picture of where a focused sprint would have the most impact.
What it covers
The diagnostic maps the economics of your existing patient base across four dimensions:
Patient retention: where in the care arc are patients dropping out, and what is that costing you in lifetime revenue?
Revenue stability: how dependent is your business on a small group of high-value patients, and is that concentration growing or shrinking?
Service economics: which services are generating real value per hour of provider time, and which are subsidized by the ones that are?
Capacity: how close are you to your real ceiling, and what does the path to the next revenue level actually require?
How it works
The diagnostic takes two weeks after the initial discovery call. You securely export and send LUFT your appointment and patient data — we handle everything else. The engagement closes with a live debrief where we walk through findings together and answer the question most founders haven't been able to answer clearly: what should I actually focus on?