Q71: How do we evolve digital advertising for real estate?
“A home is not a bar of soap. Buying a bunch of search terms on Google isn’t gonna cut it anymore.”
On this episode, I speak with CEO Ed Carey and Chief Revenue Officer John Paragine at AudienceTown.com - a Newark, New Jersey based startup building a custom data-driven ad platform specifically for the real estate vertical. Real estate advertising is a fragmented $30 billion opportunity currently dominated by social media, real estate search engines, and Google. Ed and John left their cushy advertising jobs in the city to build out the real estate-only ad ecosystem that can deliver better more relevant ads to buyers and renters.