A 6-point retention lift adds $42K in annual revenue — with no new patients.
This clinic has 2,800 patients and a 34% first-visit return rate. Improving that by 6 percentage points moves 168 additional patients into the retained cohort. Retained patients generate $340 in average annual revenue vs. $89 for one-visit patients.
Patients who reach visit 4 are worth 3.8x a first-visit patient.
Every additional visit compounds. Moving 50 patients per year from visit 1 to visit 4 generates $12,500 in incremental annual revenue — from patients already in the building, with no additional acquisition cost.
A 10% price increase on your flagship service adds $28K — with zero change in volume.
Most founders assume a price increase will cost them patients. The model shows the actual tradeoff. Applied to new patients only on the clinic's highest-volume service, a 10% increase adds $28,000 annually. The breakeven point — how many patients you'd need to lose to offset the gain — is far higher than most founders expect.
Provider B's retention gap is costing the practice $47K a year.
Provider A retains 58% of patients at 12 months. Provider B retains 27%. At current patient volume, that 31-point gap represents $47,000 in recoverable annual revenue — not from marketing more, from closing a performance gap already inside the practice.
All figures are illustrative based on representative clinic economics. Your model will reflect your actual patient data, service mix, and pricing.