LUFT — Chrystal Clinic Case Study
LUFT Case Study · March 2026

Chrystal Clinic: $42,927 in year-one
incremental revenue

A single-location integrative wellness clinic in Sycamore, IL. LUFT built the economic model, identified five opportunity gaps, and designed the operational playbook to close them — at zero incremental cost.

Acupuncture Massage Therapy Red Light Therapy Jan 2021 – Mar 2026 Jane.app Single Location
Revenue Impact

Five initiatives. Zero additional cost.

LUFT identified the highest-leverage opportunities hidden in five years of appointment data and translated each into a specific operational action. Here is what those actions are worth.

Year 1 Incremental Revenue
$0
From pricing, retention, and patient lifecycle initiatives
Incremental Cost
$0
Acupuncture Repricing
Three service tiers repriced for the first time in 2+ years
+$0/yr
$0 COST
MVP Recruitment
One additional high-engagement patient per month, compounding
+$0/yr
$0 COST
Jane Retention Automations
Post-visit rebooking reminder + 30-day drift check
+$0/yr
$0 COST
Massage Menu Repricing
Four underpriced services adjusted, menu simplified from 17 → 11
+$0/yr
$0 COST

Pricing initiatives implemented March 2026 and showing no volume drop-off. Jane retention automations and MVP recruitment in active deployment. All figures are gross revenue from services only.

Full Case Study

Five findings. The full data. Every action taken.

Download the complete report to see how LUFT identified each opportunity and the specific operational changes that captured it.

Visit-2 Drop-Off Analysis Acupuncture Pricing Model Retention-Growth Matrix Capacity & Utilization Menu Optimization 5-Year Compounding Model