LUFT Patient-Base Audit
Find the revenue already inside your clinic.
Most clinics are told their growth problem is a marketing problem. In the practices we have measured it is almost never true. The money is already in the building, in patients who came once, patients who quietly stopped, and a handful of people carrying far more of the business than anyone realises. We count them.
Fixed fee of $2,750 if you go ahead.
What it costs
Half the patients this clinic paid for never came back. It did not show up on a single report.
49%
Of first-time patients never returned. You paid for all of them.
Second visits per hundred first-timers. The benchmark is one strong practice, not an average.
Who actually pays you
One dot is one patient in a hundred
One of them is worth eighteen of everyone else.
What a sixth visit is worth
Each block is one single-visit patient
That cohort was 45.8% of everything the clinic earned.
What is sitting in the lapsed pile
Patients with six or more visits
$834K of history in the lapsed group. Thirty come back a month on their own; nothing asks the rest.
Observed directly in clinics we have analysed, not industry averages, and drawn from one practice unless stated. Your numbers will be different. They will not be nothing.
What the audit answers
Four questions your software cannot answer.
Who is actually carrying the practice?
Which patients produce the revenue, what they are worth, and which of them have gone quiet this quarter.
How many of your patients are still real?
Active, drifting, at risk, or long gone. Most clinics count a patient as active years after the relationship ended.
Where exactly do they leave?
Visit to visit, cohort by cohort, so you can see whether the leak is at the front door or deep in the treatment arc.
What is a new patient really worth?
Lifetime value by acquisition source and by practitioner, against what you paid to get them. The number that decides your marketing budget.
You receive an executive findings report, a ranked list of your highest-value patients, and a one-hour debrief. Implementation is optional and scoped separately.
From one audit
The value of seeing clearly.
Recoverable each year at one multi-practitioner clinic, simply by returning front-funnel conversion to the rate that same clinic was already achieving four years earlier.
How far their new-patient-to-loyal-patient rate had fallen in those four years. Nobody inside the practice had seen it. New patient counts looked healthy the whole time.
“Luke was incredibly helpful in identifying a decline in patient retention over the past few years that has affected our bottom line.”
“Working with Luke has been both a pleasurable and profitable experience.”
A straightforward process
From clinic data to better decisions.
Discuss the fit
A free 20-minute call about your clinic and the decisions you are facing.
Run the diagnostic
After engagement and data arrangements are in place, we analyze the relevant operating history.
Review the findings
Receive a focused report and walk through the priorities in a one-hour executive debrief.
Standard single-location diagnostic
Complex or multi-location engagements quoted separately.
Is LUFT a fit for my clinic?
LUFT is designed for established, independent clinics with multiple practitioners or services and meaningful operating history. Our current focus is typically clinics with $750K or more in annual revenue.
What about patient data?
No patient data is needed for the introductory call. Before collecting any records, we agree on the minimum necessary information, secure transfer arrangements, and any required agreements, including a BAA when applicable. Please do not enter patient information in this form.
Where do the numbers on this page come from?
Every figure is observed directly in a clinic we have analysed, not drawn from industry averages, and each comes from a single practice unless stated otherwise. They are shown to illustrate what this kind of analysis surfaces, not as targets to expect. The benchmark second-visit rate is from one well-run solo cash-pay practice and is a high-water mark rather than an average.
Let's talk about your clinic.
Tell me a little about the business and what you're trying to decide. I'll follow up to arrange a short call. No patient records needed.