What we do
Most clinics count new patients. We look at what happens next.
Who comes back? Who stops? What does that mean for revenue over time? LUFT answers those questions using your clinic's own data, then helps put a practical retention process in place.
- 01Economics
- 02Systems
- 03Interactions
- 04Analytics
A paid starting point. No obligation to continue.
01 Economics
First, find out what's happening.
We study your appointment and revenue history to see how patient relationships develop, where they break down, and what a reasonable improvement might be worth.
Lifetime value
What patients spend over time, how often they return, and how those patterns differ across patient groups.
Revenue concentration
Which services, practitioners, and patient groups account for the revenue your clinic depends on.
Patient drop-off
Where first visits fail to become second visits, and where expected repeat care stops.
Recoverable opportunity
What a realistic change in patient retention could mean financially, with the assumptions spelled out.
Questions worth answering
You get a written assessment, the numbers behind it, and two or three priorities worth considering. We review the findings together. The audit stands on its own.
LUFT Patient-Base Audit
Standard single-location engagement. More complex scopes are quoted separately.
$2,750
What happens after the audit
We only recommend what the numbers support.
Sometimes a clinic needs a few changes, not a new system. Sometimes there is enough lost value to justify a more deliberate process. We make that call before proposing more work.
When the fix is simple
Take the findings and act.
If the opportunity is modest, your team may be able to address it without LUFT. We will tell you that.
When a workflow is missing
Put one in place.
We scope a focused implementation around the most important retention gap, with a clear owner and handoff.
When oversight is worthwhile
Keep an eye on the results.
We can monitor performance and support a defined operating process when the data, systems, and economics justify it.
02 Systems
Use what you have. Fix what is missing.
Your clinic may already have an EHR, a messaging platform, and a booking process. We look at what those tools can do before adding anything else. The goal is a retention process someone can actually run.
The handoff matters
A useful system has clear rules, a named owner, and a way to handle exceptions. It should not depend on the founder remembering to check another dashboard.
Check the current setup
What can your booking and communication tools already do? Where does the work still fall between people?
Set the rules
Define what on-track, drifting, and lapsed mean for your clinic, and when follow-up is appropriate.
Make it repeatable
Establish the workflow, assign responsibility, and document how it gets checked and updated.
03 Interactions
Different patients need different follow-up.
Someone who usually books weekly and suddenly stops is different from someone who has completed a short course of care. We help decide when to reach out, what to say, and whether SMS, email, or a personal call makes sense. Your clinical team sets the boundaries.
Stay useful
Confirm next steps and keep communication helpful. Don't nag patients who are already booked.
Notice the change
Spot a break in the usual visit pattern and offer a relevant next step when follow-up is appropriate.
Make a thoughtful invitation
For patients who may benefit from returning, use a considered message rather than a blanket win-back campaign.
04 Analytics
See what changed.
Sent messages are not the result. We look at follow-up activity, subsequent bookings, and completed visits. Then we compare that against the starting point and adjust what isn't working.
A booking after a message is not necessarily a booking caused by it. We distinguish observed results from estimated impact, and use comparisons where the data allows.
Who runs it
Who owns the day-to-day?
Some clinics have staff who can run the process. Others don't. We decide who's responsible before anything goes live, so retention doesn't become one more unfinished task.
Clinic-led
We set up the workflow, train the person responsible, and agree on a review schedule. Your team manages patient communications and scheduling.
LUFT-supported
When data access and approved communication tools allow it, LUFT can manage a defined part of the process and monitor the results. Your clinic remains responsible for clinical decisions and care.
Where to start
Start with the numbers.
The Patient-Base Audit is a fixed-fee review of your appointment and revenue history. Start with a complimentary 20-minute fit call. You don't need patient data for that conversation.
$2,750 for a standard single-location audit. Further work is optional.